Loading Dock Essentials - Sales and Product Training

September 9, 2025

09:30 AM - 12:30 PM 2025-09-09 09:30 AM 2025-09-09 12:30 PM Loading Dock Essentials - Sales and Product Training America/New_York

loading dock ESSENTIALS

Step up your sales game with this essential training session designed specifically for overhead door & dock sales professionals. Loading Dock Essentials – Sales & Product Training will give you a solid foundation in loading dock equipment, equipping you with the knowledge and confidence to sell, explain, and troubleshoot a full range of dock solutions.

Presented by the experts at MetroDock, this 3-hour course will walk you through the key components of a loading dock system — including mechanical, hydraulic, and vertical dock levelers, truck restraints, dock seals and shelters, and more. Learn how to recognize the right product for the right application, identify common pain points, and speak the language of your clients with confidence — whether you’re representing MetroDock or any other supplier.

Whether you’re new to the industry or looking to sharpen your edge, this is your chance to become the go-to expert for your clients.
Lunch is included. Space is limited — register early!

Tuesday, September 9, 2025
9:30 am - 12:30 pm
Paradise Banquet & Convention Centre - 7601 Jane St, Concord, ON L4K 1X2

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Agenda

Welcome & Introduction
Overview of Metro Dock Products

• Key Products Covered: Docks, Vehicle Restraints, Door Seals, Elevating Docks
• Highlight the unique selling points of each product
• Focus on the value these products bring to customers (e.g., safety, efficiency, durability)
• Q&A Session

Product Selection & Application

• Understanding the importance of product selection based on customer needs
• How to assess different types of dock systems and restraints
• Discuss capacity requirements and how to properly recommend products
• How elevating docks improve workflow and ergonomics
• Interactive Segment: Walk through a few examples of customer scenarios and have the team discuss what products would be best suited for each

Vehicle Restraints & Requirements

• The role of vehicle restraints in dock operations
• How to position vehicle restraints as essential to warehouse safety and efficiency
• Discuss various types of restraints and how to suggest them to customers
• Q&A and Open Discussion

Dock Seals & Truck Shelters

• Benefits of door seals in energy efficiency and warehouse protection
• Discussing these products as value-added options for customers
• Interactive Q&A

Sales Strategies & Upselling

• How to effectively sell additional services, such as repairs and tenant improvements
• Techniques for positioning Metro Dock products as comprehensive solutions
• Share strategies for handling customer objections

Final Q&A and Wrap-Up